We contributed to improving users’ perception of public transport and the reputation of the TMB brand.
TMB, the Barcelona Metropolitan Transport company has, for some years, organised a series of cultural events in the underground in order to improve the level of satisfaction that users have of public transport. Ogilvy, the agency that deals with TMB's communication, decided to bring the entire programme together as a single brand, Primavera Cultural, and commissioned Estudio Mariscal to design the image of the campaign.
To be able to integrate all the events into a homogenous image, we used collage, superimposing exciting, bright images that transmit a passion for culture and good vibes in the underground.
During a year in which the TMB had to reduce its investment in media, the reputation of the brand and the valuation that users made of the quality of the transport increased notably.