We created the visual identity of a great culture container applying organic, sinuous forms that refer to performance body language
Gran Ship is the popular name of the impressive building that Arata Isozaki projected in the Japanese city of Shizuoka, an immense cultural centre divided into four areas: the large auditorium for five thousand spectators, another smaller one, a small theatre for an audience of 400 and a large congress hall.
The organic shapes of the brand express the artistic, flexible nature of the building and are developed in all the features of which its visual identity is made up, including the signs of the building. This huge culture container expresses itself in all its messages with sinuous, sophisticated shapes that refer to a theatrical body language.
The creativity of the project does not neglect the environment, the architecture, the uses of the building, the culture of the place, the tradition and users' needs.