We explained the difficulty man has in printing in large format, using a very new language
Hewlett-Packard asked us to provide an audiovisual production which could be used as a marketing tool for its presentations to professionals (architects, designers, etc.).
“The History of the Future (my print is huge) by Estudio Mariscal” explains, in a very new language, the difficulty man has had since the 1920s in printing in large format. We used illustrations that move, drawings on top of photographs, collages were animated and the text was set to rap.
Hewlett-Packard is associated to a great technological capacity necessary to efficiently solve the eternal difficulties of printing in large format.